'Misty Island Rescue' increases DVD sales

Since it's home releases in both the UK and Australia, Misty Island Rescue, the recent Thomas special has seen an increase in sales.

The 2010 produced special is now the fastest one week selling DVD in Hit Entertainment's history.

The DVD's first week of sales in the UK were up by 7% than the previous special Hero of the Rails one year ago. Now approaching the end of it's third week and approaching it's fourth, sales have increased to a further 10% lead to last year's figures.

Down Under in Australia, a massive increase of 40% has surpassed last year's feature-length special release.

Rick Glankler of Hit's Global Brand Management, commented on the good news. These fantastic figures are testament to Thomas' incredible popularity.

In our 65th anniversary year, Thomas' global appeal shows no sign of abating. Our feature length DVDs are clearly delighting Thomas fans and sales for the associated merchandise are also looking exceptionally good.

Misty Island Rescue is now available to buy on DVD in the UK, US and Australia while the latter two can be purchased as a Blu-Ray/DVD Combo pack or seperately.