Egmont has launched a campaign to promote the Thomas Story Library Series.
Promotions have since been planned and negotitated with House of Fraser, The Guardian and Starbucks, all tieing in with the 65th Anniversary celebrations.
Department store House of Fraser will start the campaign by giving away books from the series to customers spending over £30 on childrenswear ranges in-store. Fraser's website will run an online competition giving the oppourtunity to customers the chance to win one family ticket to Thomas Land at Drayton Manor along with 10 Thomas goodie bags.
Senior Director of Worlwide Publishing at Hit, Katie Price also commented; We hope this marketing campaign will enable even more children to enjoy the stories of Thomas & Friends.
Head of Marketing for Egmont Publishing, Nikki Causer spoke of the push; The involvement of these high profile brands, along with it being the first time Egmont has partnered with them, highlights the ongoing popularity of Thomas the Tank Engine. We are proud to be involved in the 65th anniversary of this iconic property.
I will just point out that the Katie Price in the story is NOT the one you are thinking about. Heck, if she worked for Egmont, it would be disastrous!