Chorion the children's character company has started it's search for a backer to purchase a stake from 3i till making a bid on Hit Entertainment.
The company have been looking for a backer since executive chairman Lord Alli approached 3i a couple of months ago.
Chairman of Hit Entertainment, Greg Dyke has spoke out saying that he dosen't plan to step down from the company just yet, but predicts that a new management team would surface when the new buyer is confirmed.
Chorion have since declined to comment.
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