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Thursday, 22 December 2011

LeapFrog to develop own app store with Hit

LeapFrog and Hit Entertainment are teaming up in partnership to create an app store centering on children's best loved characters.

Billed for the LeapPad Explorer and Leapster Explorer later this month, brands currently due to feature such as Fireman Sam and even Thomas & Friends are joining the company's digital learning library of apps.

LeapFrog's Vice President, Jill Waller detailed; We are very excited to expand our digital learning library with a brand like Hit that shares a similar promise to entertain kids while they learn some of life's most important lessons.
By offering content starring kid-favorite characters like Thomas and Fireman Sam, parents can be assured that their kids are learning while having fun.

Senior Vice President of Global Brand Management and Digital Media for Hit Entertainment, Natasha Fishman gave her words of the partnership.

Hit is dedicated to providing kids with trusted, entertaining content, and we are thrilled to offer fans Thomas & Friends and Fireman Sam on these two popular children's platforms.
Hit and LeapFrog have collaborated for many years and we are delighted to expand our partnership into the digital space.

The apps will present educational video clips of the two mentioned characters teaching children the values of self-esteem, building friendships, and health and safety.

Thomas & Friends and Fireman Sam will appear in the LeapFrog App Center via the LeapFrog Connect Application on it's two Explorer platformers later this month and through to the new year.


Thanks to NWR1991 for the alert.

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